In-house overprinting is quite popular in food, wine, and manufacturing industries. However, just having good label printers at your service won't solve the problem. A good label design would be needed to convey the right information to the right audience in the right way. Following are some practical tips for printing effective product labels:
Type of Paper
How a label looks after printing depends upon the paper quality used. You can use ordinary paper for products that would not come in contact with water under normal circumstances, else the ink will run. A thin paper label can also wash away easily. If you are printing labels for products like toilet cleaners, shampoos, buckets, body wash, soap case, and so on, then use laminated paper. Laminated paper labels save the printing ink from running when it comes in contact of water. These labels stay on the product, even after they have regular contact with water. Moreover, good label designs are enhanced by good quality of paper.
Get a design for the product label that effectively conveys the product branding and also appeals to the target audience. The design of a label should display important information prominently. Use comprehensible and attractive graphics, colors, and fonts for the label design. The design should be such that it makes the product stand out from the rest on store shelves, convincing people to buy it.
Label printing costs can go down if small font size is used. However, you need to consider readability versus budget before you decide to reduce the font size. Would you want the target audience to keep guessing what's written on the label or would you help them to make an informed choice by providing relevant information about the product.
Usually CMYK (Cyan, Magenta, Yellow and Black) colors are used by label printers. The colors used in printing labels have a significant impact on the quality of the final output. Label printers that use the latest printing technology give better results in color printing.
Shape and Size
The shape and size of the label should also be taken into consideration for effective printing. A product label can be of various shapes like square, rectangular, oval, circular, or triangular. Depending upon the dimensions of the product and its packaging, labels can be large or small. Small size labels can be cost effective but do remember that a label should be readable in order to be successful in conveying its message.