During tough economic times, businesses of all

There can be any number of reasons for a company to want (or need) to print its own product labels. Some businesses may need short-run label printing for use during promotional campaigns or while in the prototype phases of product development. Other companies may need short turn-around times which can be difficult to achieve when outsourcing printing to third-party vendors. In all cases, businesses want high-quality results and they often want the ability to customize their label printing formats to meet changing requirements.

It is no secret that products that have professional-level, attractive labels caught the attention of people. Dull, lackluster product labels are often passed by without the consumer even noticing the product. That is a sure path to failure. But the cost of high impact product labels can be prohibitive for some companies. This is where having a Primera label printer system in-house can truly pay off. These quality printers are customizable and produce full-color product labels that are sure to be noticed.

In the past, those who needed this level of product label had to rely on specific, and expensive, printing styles such as traditional offset, flexographic, digital offset or thermal transfer. Some of these printing styles, such as flexographic, is a good option for those who needed massive amounts of a product label produced, but it can be very costly for those who need smaller print runs. This type of printing also has limitation on its color quality. The cost of setting up this type of printing system can be enormous, and well beyond the ability of most small to medium-sized businesses.

The other types of product label printing have similar drawbacks, making them less than desirable for most in-house printing needs. A better, and more affordable option, is to use Primera Technology product label printers such as the LX900. Primera is known around the world as a leader in color label printers. They now offer an incredible product label printer that uses inkjet technology, is customizable and capable of delivering high-quality full-color labels.

To learn more about this advanced printing system, visit the site and read the free white paper that has been posted there in PDF format. The white paper details all of the information that business owners and decision makers need in order to become more familiar with this highly flexible product label printer. If you want to save time and money by producing your own full-color product labels this is the white paper to read first.